Inspired by the legacy of four grandparents — all Holocaust survivors — Freida’s designs honor strength and resiliency through contemporary pieces that reflect her native Brooklyn. She only sees the beauty in this city as it symbolizes a second chance for her family; for Freida, the urban expanse is replete with tradition and heritage. Every design embodies its grit and glamour.
Born and raised in Brooklyn, Freida Rothman is a second-generation jeweler, a mother of five, and an entrepreneur striving to remind every woman of her inner strength. Taking design inspiration from the city streets around her, Freida’s signature sterling silver and mixed-metal pieces elevate Brooklyn grit— from the New York City skyline to the steel and of the Brooklyn Bridge — into effortless elegance for your everyday. Since 2010, she has personally designed each piece of jewelry with the utmost attention to detail and craftsmanship.
